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By: Jamie Matusow

Editor-in-Chief

It’s Show Time!



If it’s September, it’s show time! Time to hit the road again for tradeshows all around the world. This month is a big one, HBA Global Expo, the leading beauty show in the U.S., which will be held Sept. 18-20 at Jacob K. Javits Convention Center in New York. As in years past, Beauty Packaging has partnered with HBA to bring you the International Package Design Awards, which recognize the most innovative packaging in beauty. When you walk the show, be sure to stop by the booth to take a look at all of the finalists

When you think about it, every day is show time in the global beauty business. After all, products on shelves—like performers on stage—must delight and entertain consumers every time they walk past a department store counter or down a supermarket aisle. This month, Christine Esposito looks at some of the most interesting and delightful concepts in personal care packaging in her article, Unusual, Yet So Usable.


Also this month, we take a look at the dynamic Radio Frequency Identification (RFID) market. Although costs in many cases remain prohibitive, RFID has the potential to revolutionize how companies mine consumer data.

Finally, tubes are the primary package for many beauty categories. From skin care to oral care and everything in between, tubes are often the package of choice. Find out what’s new from key suppliers in Totally Tubes.
 
We’ll catch up in the aisles at HBA Global Expo.

Tom Branna
Editorial Director

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